Ada Foo

From strategy to launch. Brands, products, and experiences that work in the real world.

Hand-drawn illustration of a round-headed character walking while holding a small glowing, star-flecked flame
  1. 2000 – 2018

    Born and raised in Shanghai

    I grew up obsessed with books, films, and art—doodling on A4 paper by day and lucid dreaming by night, shaping me into a storyteller since young.

  2. 2022

    Yale-NUS College

    SingaporeFull merit scholarship

    Swire Management Programme

    Rotated across Cathay's cargo, loyalty, and travel businesses.

  3. 2024

    Led the development of Cathay's phygital product ecosystem

    Hong Kong SARProject Lead, Customer Experience Design
  4. 2025

    Owned P&L across 28 weekly flights and managed a team of 28

    Chinese MainlandArea Lead / Chief Representative
  5. 2026

    Founded Lexie AI

    Singapore

  6. Exploring

    I’m proud to be both a builder in the product world and a creator who amplifies stories from all walks of life.