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Experience Design & Strategy
Strategy & Development
5-star Airline "Phygital" Ecosystem
Bridging physical and digital touchpoints across the journey.
- Expanded scope and redefined outcomes
- Coordinated stakeholders across technical, service delivery, and product teams
- Defined value propositions and success metrics
- Prioritized roadmap based on strategic value, feasibility, viability, and desirability
Programme Design & Operations
Land Transport Authority Behavioral Intervention
Nudging commuter behavior through applied research.
- Defined hypothesis and objectives
- Designed publicity and intervention materials (e.g., stamp card, stickers)
- Led data analysis and article crafting